How to complete this- The class did two exercises, related to the idea of words and symbols as visual elements in a composition. For both, use pencil and markers on a sheet of your 18" x 24" paper.
Word Design- Students were asked to design 3 or more words, arranging the letters in such a way that the arrangement and/or style of the letters would identify the meaning of the word. To force us to interpret the results based only on the design, the words used would be in Russian. Pages from an English/Russian dictionary were distributed to the class and each chose 3 suitable words. An example is below.
The project works best with action (verbs) and descriptive (adverbs/adjectives) words. Nouns don't work as well, where the easy solution is to make words shaped like the object and I don't want to see anyone doing that. I can provide a few pages of Russian words to students who missed tonight, or you can pick your own from any Russian dictionary.
Logo Design- The second exercise was to design a logo for an imaginary business, defined as a business that doesn't exist in real life because the product or service would either be impossible in our current world, or such a bad idea as to have no possibility of succeeding economically. The logo may include text, but does not have to. It should be a simple design that gives the viewer the concept of the business without any further explanation. Below is a student example ("Buffalo Muffins")
Draw the logo at about 6 square inches and at 1 square inch. Both of these exercises are graded as part of your portfolio, and need to be made up by the end of the semester in order to receive credit.
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